Color

We'll help you select the proper color, base and coverage for your skin color and type!

Select your shade range

Select your skin tone color

Based on your shade and tone selection, our suggestions for color are:

Base & Coverage

You're almost there! The last step is selecting a base and coverage option for your JFY Foundation. Don't worry we'll help guide you through the process!

What is your favorite brand and product? If you don't have one, click the "I don't have one" button below!

I don't have one

Based on your favorite brand and product selection, these are our suggested base and coverage selections:

The choice is yours! You can keep our suggestion and click "Add to Cart", or click the "I Want to Choose" button below!

I Want To Choose

We’ve got you covered! We can help you pick your base and coverage! Follow the chart below to make the correct decision for you!

Recommended Base According to Your Skin Type

Very Dry to Dry Skin
Combination Skin
Combination to Oily Skin

BB Cream

Our BB Cream offers skin benefits with a buildable sheer coverage. This base is best for blurring and concealing minor blemishes. The light, natural finish makes this base ideal for the best “no makeup” makeup look.

Radiant

Our Radiant base offers a smooth and illuminating finish. This hydrating base is perfect for reducing fine lines and wrinkles, minimizing pores. The dreamy, radiant finish makes this base ideal for a silky and soft effect on the skin.

Natural Satin

Our Natural Satin base offers a radiant, natural-looking finish. This base is best for an all-day satin glow for naturally flawless-looking skin. The second-skin finish helps hydrate and brighten the skin, improves skin texture, and blurs imperfections, while delivering a fresh lit-from-within glow.

CC Cream

Our CC Cream offers skin benefits with a light, radiant finish (sheerer coverage than BB Cream). This base is perfect for blurring and concealing minor imperfections. The light, radiant finish delivers a lit-from-within glow for a “no makeup” makeup look.

Xtended

Our Xtended base offers a matte finish, creating a velvety, airbrushed finish. This oil-free base is ideal to control oil production, sweat, and is heat and humidity resistant. The 24-hour wear base is waterproof and is best to conceal blemishes, minimize pores, and reduce fine lines and wrinkles.

Different Coverage Types - Click to see a description

Sheer
Sheer Medium
Medium
Medium Full
Full
Xtreme Performance

Sheer coverage provides a thin layer of coverage on skin and provides the most natural skin-like finish.

Sheer Medium coverage provides a natural layer of coverage on skin and will even out skin tone.

Medium coverage provides a natural, buildable layer of coverage that allows the skin to peek through. Medium coverage will even out skin tone, cover small blemishes while blurring imperfections.

Medium Full coverage provides a fuller, natural layer of coverage that will allow for blemishes, hyperpigmentation, and discoloration to be neutralized. Medium Full coverage will even out skin tone, cover blemishes, and blur and smooth out imperfections while allowing the skin to peek through.

Full coverage provides a smooth and full layer of coverage to fully even out the skin tone leaving no trace of natural skin under. Full coverage leaves a blurred photoshopped finish in real life. Full coverage will flawlessly last all day.

Xtreme Performance provides the longest, highest, lasting coverage of all formulas! This will cover the highest levels of hyperpigmentation, discoloration, and tattoos. Xtreme Performance will cover the most imperfections while leaving a blurred camera ready finish. Whether it be on stage or outdoors this formula is created to last flawlessly all day.

Radiant
Satin
Xtended
BB Cream
CC Cream
Sheer
Sheer Medium
Medium
Medium Full
Full
Xtreme Performance
Actually, Choose For Me